OUR
HISTORY
1952
A GIFT FROM A MAN TO HIS WIFE
The original “pink” Beauty Fluid is created by South African chemist Graham Wulff, inspired by his wife and other women who want deep hydration without the thick heavy creams of the day.
Late 1950s - Early 1960s
GLOBALIZATION
Oil of Olay starts becoming available to women across the globe.
1960s
NEW PERSONALIZED SKINCARE REGIMEN
Responding to women’s changing needs, the brand continues to improve its night cream formulas.
1980s
EXPANSION WITH A NEW ATTITUDE
Oil of Olay expands into cleansing as well as sensitive skin and intensive moisture variants, while adopting the new attitude “I don’t intend to grow old gracefully, I intend to fight it every step of the way.”
1990s
INNOVATION WITH A NEW NAME
‘Oil of Olay’ officially becomes ‘Olay’, and advances in research and technology allow the brand to move beyond hydration and cleansing into more proactive anti-aging skincare.
2000s
LEADING TECHNOLOGICAL BREAKTHROUGH
Harnessing the power of innovation and partnering with world-renowned dermatologists, Olay launches new products that work at the surface cellular level for younger-looking skin and that treat the root causes of skin concerns.
Today
YOUR BEST BEAUTIFUL
With beauty solutions for women of all ages, Olay reminds you that every day is a chance to be the best possible version of yourself. #bestbeautiful